The Music Mix Music news, reviews, albums, concerts, and downloads

Tag: Beats Music (1-4 of 4)

It's official: Apple owns Beats

Apple has closed its $3 billion deal to buy Beats. Announced a month ago, the deal is Apple’s biggest acquisition ever. It gives the company ownership of Beats Music, a music streaming service, and Beats Electronics, the headphone manufacturer.

“Today we are excited to officially welcome Beats Music and Beats Electronics to the Apple family,” Apple said in a post. Beats co-founders Jimmy Lovine and Dr. Dre will be joining Apple. Apple paid $2.6 billion in cash for the property, with an additional $400 million in equity. The computing giant is expected to push Beats’ music streaming service to compete with similar services from competitors like Google and Amazon.

European Union antitrust regulators approved the deal a few days ago. Apple plans to cut about 200 jobs from Beats due to overlaps between the two companies.

The great irony of Silicon Valley's curated-music craze

Songza-logo.jpg

The music industry has always chased trends, and as tech companies have started getting into the game, they’ve not only picked up the habit but taken it to an unimaginably expensive level—one that makes the most coke-fueled excesses of the Fleetwood Mac era look miserly in comparison. And right now, the market is going bananas for curation: After years of investing in algorithms that can figure out that someone who likes the Beatles would probably also be interested in Creedence Clearwater Revival, which has helped the online radio behemoth Pandora claim 250 million users, the tide has turned. “Curation” is now the buzzword du jour.

Yesterday, word got out that Google will be buying the playlist site Songza for a “substantially higher” amount than the $15 million it was previously rumored to have offered, according to a Billboard article. Songza offers users, in its own words, “Music Curated by Music Experts”—that is, playlists broken down not only by genre but by mood or compatibility with different activities, some of them as specific as “Lounging in a Cool Hotel” or “Hanging Out in the Man Cave.” The tech giant has plans to fold Songza and its team of 50 or so curators into the unwieldily named Google Play Music All Access, a subscription-based streaming platform it launched to compete against Spotify that hasn’t offered very serious competition so far.

Apple also recently acquired a curation service: the Beats Music platform, whose place in the $3 billion acquisition has been massively overshadowed by Beats’ much larger and more profitable hardware division. Now that Apple and Google have both bought their own curation services, other companies will most likely be scrambling to get their own. READ FULL STORY

The music streaming wars are starting to heat up

The past decade of music retail have been dominated by two things: the MP3 and Apple. But an ever-expanding field of new digital platforms are changing all of that by offering huge libraries of music available in all-you-can-eat plans — which make the idea of buying MP3s suddenly seem as outdated as buying CDs seemed when the first iPod dropped in 2001. There’s a war brewing over the market for music streaming, as well as the subscription fees these companies are hoping you’ll pay for it. As industry giants like Apple and Amazon have begun joining the battle, things are starting to heat up.

READ FULL STORY

Apple announces $3B acquisition of Beats Music and Beats Electronics

Guess who’s getting his money right?

After weeks of rumors, Apple has finally come clean with the announcement that it will acquire Beats headphones manufacturer Beats Electronics, as well as “the critically acclaimed subscription streaming music service Beats Music,” for a total of about $3 billion, making this Apple’s largest takeover deal ever. And no, the company didn’t forget about Dre: Both Beats cofounders, Jimmy Iovine and Dr. Dre, will join the tech giant as a result of the sale.

“I’ve always known in my heart that Beats belonged with Apple,” said Jimmy Iovine. “The idea when we started the company was inspired by Apple’s unmatched ability to marry culture and technology. Apple’s deep commitment to music fans, artists, songwriters and the music industry is something special.” (You’ll have to read between the lines to find the dollar signs.) READ FULL STORY

Latest Videos in Music

Advertisement

TV Recaps

Powered by WordPress.com VIP