Over the past few decades, music videos have gone from promotional larks to a nascent cable network’s cornerstones to relics of an old promotional strategy to perhaps the single most important element of an artist’s rollout plan. A good music video can completely make an artist, or turn a song from a mild hit into a phenomenon. And since most of the Billboard charts now take streaming numbers into account when making calculations, a well-watched clip can be the difference between a write-off on your business expenses and chart dominance.
This was a pretty excellent year for music videos. Though there are only five picks below, they were culled from a list of several dozen, many of which served not only as vessels for excellent songs but also as gripping short films. READ FULL STORY