Coldplay’s music may not be for everybody (“We’re as hated as a band can be,” according to frontman Chris Martin in the story in the current issue of Entertainment Weekly), but their music videos tend to be universally transcendent.
While the new clip for “Paradise” (the second video from Coldplay’s forthcoming fifth album Mylo Xyloto) isn’t as visually inventive as “The Scientist” or even “Every Teardrop is a Waterfall,” it is overflowing with charm.
Charm, and elephant suits.
The story goes like this: An elephant breaks free from the zoo and makes his way back to his home on an African plain, where his fellow elephants wear glasses and jam out to Coldplay songs.
Along the way, he busks for change, rides a unicycle, and executes a number of funny trunk-related visual gags. Check it out below. READ FULL STORY