One of the cleverer tactics that digital retailers like the iTunes Store have used to corner the global music retail market is offering “instant gratification” tracks with its pre-orders, giving consumers the option of downloading one or more songs from an album when they pre-order it. Not only does it keep the buyer from shopping around for a better price once the record’s out, it’s also not something that brick-and-mortar retailers—from big boxes on down to local indie shops—can replicate, constrained as they are by the realities of physical media.
Indie-rock heroes Spoon have finally figured out a real-life equivalent to the online instant-gratification track: Starting July 15, fans can pre-order the band’s upcoming LP They Want My Soul (out August 5 on Loma Vista) from a participating independent retailer and take home a 10-inch vinyl record that includes the album’s lead single (“Do You”) and two other songs. In a statement, Spoon frontman Britt Daniel writes, “If like me, you’ve ever rushed home with a brand new record that you couldn’t wait to play—and couldn’t actually play until you slapped it onto your turntable—I hope the Vinyl Gratification program will bring back some magic for you. And I hope you’ll join us in supporting the independent record shops that have supported us for so long.”
Spoon isn’t completely ignoring digital retailers, though. Pre-order through iTunes or Amazon and you can download “Do You” as an instant-gratification track.
More info and a store locator are available at Spoon’s website.