Arcade Fire have always been serious about visual presentation, but for the images surrounding their new album Reflektor, they’ve really gone to another level. Such is the case with the video for the just-released video for “Afterlife.”
The clip, directed by Emily Kai Bock (who has also done videos for Grizzly Bear and Grimes), tracks the dream lives of a father and his two sons and features lots of deep-focus black and white cinematography.
Because it’s a song from Reflektor, it’s also over seven minutes long and aggressively melancholy, so prepare to spill a few tears on your lunch salad.
Check out the video for Arcade Fire’s “Afterlife” below. READ FULL STORY