The summer of 1997 was pretty much ruled by Will Smith. The original Men in Black was a gigantic box office hit (it was the second-highest grossing film of ’97, behind a little flick called Titanic), and the Fresh Prince’s soundtrack tune “Men in Black” was ubiquitous on MTV and radio (it never charted on the Hot 100 because it was actually never released as a commercial single, but it dominated the Airplay chart all summer).
Five years later, Men In Black II hit theater screens, and Smith dropped another movie-centric single in “Black Suits Comin’ (Nod Ya Head).” Neither the film nor the single were as adored as the first versions, though both still did well.
Perhaps sensing his grip slipping, Smith has handed off the soundtrack duties on the forthcoming Men in Black III to Pitbull, who delivered “Back in Time” yesterday. It’s a song that plays on the new film’s time travel plot, and no, it is not just a cover of Huey Lewis & the News’ song from Back to the Future (though that would have been both ballsy and awesome).