Prepare yourselves, hopeless romantics: To commemorate today’s 20th-anniversary edition Blu-ray and DVD re-release of Say Anything…, Twentieth Century Fox will be “Mobler”-izng (apparently “mob” + “Dobler” = “Mobler” — and yes, I agree it’s a stretch) a veritable army of Lloyd Dobler lookalikes to descend upon New York City’s Times Square later today, boom boxes outstretched and hearts worn proudly on their trench-coated sleeves. Clever? Yes. Original? Hardly!
In last week’s issue of EW, I wrote of my own life-imitating-Lloyd moment to get my high school girlfriend back, which coincided with the original release of the movie two decades ago.
Today’s publicity stunt will also have over-the-emo-top-named band the Lloyd Dobler Effect playing an acoustic version of Peter Gabriel’s “In Your Eyes.” What it will not have, but which I have here, is the full story from Say Anything‘s writer and director Cameron Crowe on how the scene and song came together to create the iconic John Cusack moment (and, um, eventual shameless PR stunt).
ENTERTAINMENT WEEKLY: How did the scene come about? It’s something that could have gone terribly awry, but instead is incredibly endearing and iconic and lasting. Did you just write “lifts boom box overhead”?
CAMERON CROWE: Yeah, and the music wafts down the hillside, I think was what it was. I was supposed to, not that it’s such an epic event, but I just remember the day that I was waiting to go somewhere; we were in Seattle and Nancy [Wilson, Heart guitarist and Crowe’s wife of 23 years ] and I were late to go someplace and I was ready to go and she needed some more time. I had been writing, and it’s that great thing of like, “Thank goodness I don’t have to work on this any longer and try and solve this problem because I’ve got to go.”